Seems like a bunch of us are sharing a brain here. This is the kind of promotion Barry Manilow gets--everything isn't geared to sales for the first week only. Remember the article that came out in Variety earlier this year, in which the distributors said they wished the labels would promote for the long term? I agree that the Christmas CD is an indication of things to come. Clay has a rep as the go-to guy for Christmas music, and a new EP helps reinforce that image as well as encouraging sales of MCWL and ATDW. I'd love, love, love to see another Christmas special this year, although I guess we'd have heard about it by now if one were in the works. QVC for Christmas would be great--pair ATDW and MCWL and throw in something special just for QVC. A single could be shopped to radio after Christmas, then, yes, another round of promo for Valentines Day, and why not AI6 promotion as well? I'd love to see him be one of the folks who work with the performers, but those are always long-established musicians so it probably wouldn't happen, but perhaps a performance on one of the early shows and/or some kind of cameo appearance. Given the album is apparently aimed towards AI viewers, it would be great to take advantage of that.
Oh, and almost forgot--the first quote from JennaZ. Yes, indeedy, Clay got some big-time TV: three days of GMA, almost an entire segment of LKL, couch time with Leno. This is far more than the average musician releasing an album gets. Clay isn't treated like a typical pop star at all--more like a TV star who happens to make records.